Instagram Influencer Dataset — Interior

A Instagram (interior influencers) dataset of 348,559 posts from interior influencers, collected by Seungbae Kim and Jinyoung Han (2020). Each record contains post caption text, like count, comment count, video/ad flags, tagged user count, location presence, image dimensions, timestamp, and influencer follower count. The dataset is notable for its subset of 9.7M-post Instagram influencer dataset covering the interior category, with rich per-post engagement signals and influencer-level metadata. Intended for research into influencer marketing analysis, engagement prediction, social media content analysis, and sponsorship detection. This package holds the post metadata (one JSON .info file per post) and influencer lists; the post images, which the authors distribute separately on request, are not included.

#Influencer marketing#Interior design

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Analytics

Content metrics

348,559 records scored · min–maxmean ± 0.675 σ (the interquartile range if the values are roughly normal)mean

like countμ 1.3K ± 3.8K
min 1max 361.4K
comment countμ 39.581 ± 260.492
min 0max 90.9K
tagged user countμ 2.433 ± 3.925
min 0max 31
has location31.9% true
true 31.9%false 68.1%
follower countμ 55.4K ± 138.3K
min 1Kmax 1.7M
followee countμ 1.3K ± 1.2K
min 0max 7.5K
post count by userμ 1.4K ± 1.4K
min 138max 23.6K
widthμ 1K ± 107.6
min 320max 1.1K
heightμ 1.1K ± 221.5
min 171max 1.4K
11.2
Flesch–Kincaid grade
US school grade level
14.9
Automated readability index
Frequent terms
homelovedaylikenewtodaytimeinteriordesignhappylittledesignroombloghomedecorweekgoodhouseweekendknowlinkchristmasinterioryeardecordonkitchenbeautifulmorningfriendsthinkliketoknowgoingthingsgotstorieslookwantundposthopeichrightlifeworkfavoritegreatwayinteriorscheckshop
Topic clusters

Topic 0

det
har
jeg
til
een
som
med
och

Topic 1

christmas
tree
holiday
christmasdecor
year
christmastree
decorate
ornament

Topic 2

coffee
weekend
morning
good
day
today
happy
sunday

Topic 3

インテリア
キッチン
diy
interior
myhome
kyoto
ikea
kitchen

Topic 4

fall
pumpkin
halloween
falldecor
day
autumn
spring
today

Topic 5

ich
und
die
das
der
ist
mit
ein

Topic 6

que
para
por
con
una
los
las
más

Topic 7

vous
pour
les
une
sur
que
avec
est

Topic 8

plant
flower
houseplant
urbanjungleblogger
houseplantclub
plantsmakepeoplehappy
bloom
garden

Topic 9

room
bedroom
space
door
wall
paint
look
house

Topic 10

che
una
non
con
sono
anche
più
del

Topic 11

dubai
pvc
homedeco
instahomeflavor
glass
alain
arab
vis
Show all 23 topics

Topic 12

baby
little
boy
time
love
know
kid
feel

Topic 13

life
feel
know
people
year
time
like
love

Topic 14

design
interiordesign
interior
architecture
home
decor
homedesign
homedecor

Topic 15

skin
product
skincare
hair
beauty
bblogger
makeup
oil

Topic 16

wear
dress
outfit
ootd
fashion
liketkit
today
shoe

Topic 17

rug
room
love
color
new
table
colour
velvet

Topic 18

интерьер
для
дизайнинтерьера
дизайн
argile
что
design
interiordesign

Topic 19

bathroom
tile
bathroomdesign
bathroomdecor
shower
bathroomremodel
bath
bathroominspo

Topic 20

laundry
bath
drawer
organize
clean
cleaning
bathroom
thing

Topic 21

giveaway
winner
enter
tag
win
follow
entry
comment

Topic 22

kitchen
tile
cabinet
kitchendesign
kitcheninspo
backsplash
kitchendecor
kitchenremodel
Top hashtags
#interiordesign39.6K
#homedecor30K
#interior21.9K
#design17.9K
#home16.6K
#bhghome14.7K
#decor14.7K
#apartmenttherapy14.4K
#interior12314K
#interiors13.7K
#interiorstyling12.9K
#interior4all12.7K
#liketkit12.3K
#ad12K
#interiorinspo11.5K
#sodomino11.2K
#homeinspo10.5K
#farmhousestyle9.9K
#diy9.6K
#myhome9.6K
Top emoji
🏻42.4K
🏼28.5K
😂27.8K
😍24.9K
🙌22.8K
💕16.6K
🌿16.3K
🖤12.2K
😉11.7K
😘11.6K
🙈10.6K
🌸9.8K
🎄9.1K
😊8.9K
📷8.4K

Sampled: text metrics from 50K of 348.6K records; topic model from 20K.

Record

Catalog key
instagram-influencer-interior
Authors
Kim, Seungbae; Han, Jinyoung
Year
2020
Source paper
Instagram Influencer Dataset
License
Academic research use only (LicenseRef-Research-Only)
Records
348,559
Text corpus
post text
Languages
en
Collected
2018-2020 (2010s, 2020s)
Region
Global (inferred: the platform is used worldwide)

Provenance

Originally published at
https://sites.google.com/site/sbkimcv/dataset/instagram-influencer-dataset link checked
Hosted copy
Mirrored on echo.directory on 2026-10-21, 37.2 GB across 20 files. Checksums in MANIFEST.json.

How to cite

BibTeX

@misc{echo2026,
  title  = {ECHO: Exploratory Compendium of Humanity Online},
  author = {Switzer, Braden and Zafarani, Reza},
  year   = {2026},
  url    = {https://echo.directory},
  note   = {Syracuse University}
}

@misc{kim2020instagram,
  title        = {Instagram Influencer Dataset},
  author       = {Kim, Seungbae and Han, Jinyoung},
  year         = {2020},
  howpublished = {\url{https://sites.google.com/site/sbkimcv/dataset/instagram-influencer-dataset}}
}

APA

Switzer, B., & Zafarani, R. (2026). ECHO: Exploratory Compendium of Humanity Online [Data repository]. Syracuse University. https://echo.directory

Kim, S., & Han, J. (2020). Instagram Influencer Dataset — Interior [Data set]. https://instagram-influencer-interior.echo.directory/

MLA

Switzer, Braden, and Reza Zafarani. ECHO: Exploratory Compendium of Humanity Online. Syracuse University, 2026, echo.directory.

Kim, Seungbae, and Jinyoung Han. Instagram Influencer Dataset — Interior. 2020, instagram-influencer-interior.echo.directory/.

BibTeX · RIS · CSL-JSON

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